Episode 8 Louise Karch The Name Whisperer

Show Notes
Louise Karch is a self-confessed word-nerd. She’s an award-winning marketer, author, and speaker. When Louise arrived in Australia from Canada, she carved out her own niche as the Name Whisperer. But it was not without some trepidation; freaking out under-the-doona and fortifying herself with chocolate, she worked out that naming things was not only her gift but her niche. 

In this delightful interview we talk about

• The evolution of her award-winning book Word Glue: Find Your Million Dollar Brand Name 
• Why Louise chose not to publish it as an e-Book
• How being cheerfully relentless convinced Ken Segal, the man who named the i-mac, to write the forward for her book
• The Pow, Pop and Pro naming tools 
• Name-storming to produce strikingly sticky names
• How coaching with Seth Godin transformed her book and shaped her work with him
• The value of community and how she came to have her very own magic wand 
• The Fairy Godmother video she starred in that has over 25million views 
• Neural science, muscle memory and Connect Expand Challenge thinking protocols

Contact Louise Karch or order her book Word Glue here: https://www.wordglue.co/

See The Fairy Godmother video with over 25 million views: The Pap test https://www.youtube.com/watch?v=8HvHqp_hQic

Louise recommends the Bbook “Making Thinking Visible” Ron Ritchhart,  Mark Church and Karin Morrison

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